The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training courses.
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market.
Different Ways to Learn Digital Marketing
1. Enrolling in professional digital marketing courses
One of the best ways to learn digital marketing is to sign up for digital marketing online courses. Industry professionals often lead these online courses, which include teaching students vital digital marketing skills with practical assignments and hands-on projects.
If you really want to stand out from your peers in this industry, earning your digital marketing certification online will help considerably. Simplilearn’s catalog of digital marketing courses offers practical materials to prepare students for the digital marketing world,which can help make them industry-ready from day one.
2. Learn by following influencers or industry experts
Digital marketing is a field in which things are always progressing and changing; something new develops each day, and it’s crucial to stay updated. For instance, Moz recently announced big changes to Domain Authority, a key indicator as to how powerful websites are when it comes to organic search rankings. Google also recently introduced a change to business profile layouts, allowing companies to display recent offers. These are just some of the many examples of things that are constantly changing in the digital marketing industry.
3. Learn by following the top digital marketing blogs and videos
In addition to following some of the industry’s top influencers and experts, keeping up with some of the most respected digital marketing blogs and video channels is also a terrific way to learn online marketing.
There are several websites that offer digital marketing training at no cost. You can sign up on those sites and learn digital marketing through various courses and programs. Those courses can help you develop an understanding of digital marketing and some also provide certificates upon completion, but they are not as authenticated as professional certificates and tend to have low completion rates. Free courses don’t usually offer any interactive projects, practical hands-on learning, or live lectures. Although some of these free courses can help you get your feet wet, if you’re serious about learning digital marketing, you’ll need professional training with a certified online education program. As the old adage goes, you get what you pay for.
Founded in 2007, Market Motive is a pioneer in online digital marketing training. Market Motive’s structured curriculum is trusted by enterprises and licensed by universities worldwide. Market Motive’s Masters in Digital Marketing program gives you access to more than 250 hours of training, covering analytics, SEO, PPC, social, conversion, mobile, email marketing, and content marketing.
- 250+ hours of e-learning content;
- Training from Silicon Valley faculty;
- A modern, interdisciplinary approach to training;
- Courses in content, social media, analytics, PPC, conversion, mobile, email marketing, Google Ads and SEO
- Expert forum access: have your questions answered by marketing leaders, like Matt Bailey and Brad Geddes
- 20+ hands-on digital marketing projects
- 100% money back guarantee
Simplilearn’s Digital Marketing course – preview
Designed primarily for beginners, the program does a good job of introducing novice digital marketers to the world of online marketing. But the course’s open availability, plus lack of mentored guidance and access to expert instructors can make the program challenging for self-learners. Unlike some of the other courses on this list, Coursera’s offering does not include on-demand support for premium customers.
The seven-courses offering includes:
- Marketing analytics for digital marketers, including theory and practice – Digital media and marketing principles and strategies
- Marketing in an analog world
- Capstone project in association with Grainger industries
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